Samtse is hosting its first-ever Winter Trade Fair, drawing thousands of visitors over the past five days. The trade fair brought together nearly 60 exhibitors from Bhutan and India, showcasing a wide range of local and regional products.
Among the participants is the Aggregators Network of Chhukha, a regular exhibitor at such events. The network highlighted locally produced items such as honey, noodles, flour, pickles, and other value-added products, using the platform to expand market access and build business networks.
Several Bhutanese stalls also showcase traditional bamboo and wooden products, earthen pots, and items made from recycled materials. According to the Bhutan Chamber of Commerce and Industry, trade fairs serve multiple purposes.
Kelzang, Regional Secretary of BCCI, Phuentshogling said, “The primary objective of a trade fair is to build strong networks with traders from outside Bhutan, from India, and within the country. Secondly, it serves as an important marketing platform for our business community. And for Samtse, in particular, it aims to bring vibrancy by developing the district as an economic hub and enhancing overall economic activities.”
Minjur Dorji, Samtse Dzongda said, “This is the first winter trade fair in Samtse. Earlier, such events could not be organised as the presence of buyers is equally important. This time, we are taking advantage of the large number of people gathered in Samtse for the Peling Choekhor Wanglung.”
From handcrafted goods to homegrown enterprises, the trade fair is providing local entrepreneurs with a valuable platform to promote their products, connect with buyers, and strengthen cross-border trade ties.